'Hey Miss Jane - I want to create and articulate my personal brand message, where do I start?'

Let me share a question recently asked by a Chief Financial Officer (CFO) transitioning to his next role. 

'I want to create and articulate my personal brand message, where do I start?'

Good question! If you've been bum up, head down in your company, chances are you've not had a chance to actively nurture and promote your personal brand in the marketplace. Problem is, the minute you leave or...