I'm oft surprised by the number of work force professionals challenged by the thought of online personal branding...'I don't like to talk about myself', 'I'm a private person', 'I've more important things to do'. The future is digital folk and it's time we embraced it.

'But why? What does all this digital business mean?'

It means dedicated webpages replacing traditional resumes; LinkedIn membership volume and currency replacing Rolodexes; WhatsApp and other messaging apps replacing phone...

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